Website Redesign Strategies: When and How to Revamp Your Site
Website Redesign Strategies: When and How to Revamp Your Site.
As technology trends, user behaviors, and business goals shift over time, every website certainly reaches a point where a revamp becomes necessary to realign with current needs. Determining the optimal timing and approach for site redesigns ensures they successfully reignite growth, engagement, and conversions. This comprehensive guide covers proven strategies and best practices for revitalizing your website through periodic redesigns.
Recognizing Clear Signs It's Time for a Redesign
There are several clear indicators that can signal your existing website is due for a refresh. Declining traffic, lower conversion rates, and loss of search engine rankings may stem from a design that no longer engages visitors.
Set Clear Goals and Requirements Before Beginning
To maximize the value delivered by a website redesign initiative, you must first define specific goals and requirements to inform strategic design decisions down the road. Conduct audits assessing your current site analytics and identifying pain points to address.
Budget Accordingly for the Time and Resources Needed
Be sure to adequately account for the full expenses associated with executing a successful large-scale website redesign. Factor in costs like web design and development fees, transferring over or recreating existing content, integrating any new technology capabilities, temporarily maintaining and directing traffic to parallel sites during the transition, implementing security measures and SEO strategies, purchasing new domains or hosting, and testing.
Audit All Existing Content and Eliminate Unnecessary Cruft
An effective website redesign begins with fully auditing your existing content inventory and removing outdated, irrelevant pages and information. This declutters your overall site architecture and focuses on showcasing higher-quality content aligned with current goals.
Modernize Visual Branding and Overall Style
Part of revitalizing a website involves aesthetic updates to modernize branding and style elements. This can encompass refining your logo, implementing more current color schemes and palettes, updating photography and graphics, choosing new complementary typography, revising layouts, and spacing, adjusting tone and messaging, and overall boosting visual appeal.
Prioritize Mobile Responsiveness and Page Speed
With mobile accounting for over half of traffic today, having a fully responsive redesign is essential to cater to dominant access patterns.
Enhance Navigation Elements and Overall Site Architecture
Another area of opportunity with redesigns involves improving your website's information architecture and navigation elements to remove friction in finding information. Conduct user testing and review your current site map and taxonomies. Refine menus, taxonomies, metadata schemas, internal linking structures, content categories, and overall page relationships to enable more intuitive access to content.
Periodic website redesigns give sites and businesses an invaluable opportunity to re-energize their web presence and realign with evolving user expectations. By thoughtfully following proven redesign strategies and best practices, you can smooth the initiative and amplify the impact. Successful redesigns ultimately unite stellar aesthetics, user experience, technology capabilities, and performance to propel your website forward.